Using Video Embedding to Create a More Personal Connection

Did you know that embedding video into my follow-up emails as a photographer is one of my favorite secrets to booking more clients? As a photographer, it’s easy to feel lost in a sea of competition. With the thousands of other incredible photographers that couples have to choose from, why should they choose you? If you want to stand out from your potential competition (yes, yes, I know – Community over Competition-I’m a huge believer in that, but hear me out!) you need to be utilizing personalized video.

One thing I’ve learned over the years is the value of personal connection when booking clients. Sometimes the tiniest detail or extra special touch is all it takes to turn a potential lead into a booked client! What if you booked ONE more wedding with just this one simple tool? What if you stood out from the rest and booked TWO more weddings because of it? That is a WIN in my book. If there is a way for your future clients to connect with you instantly, video embedding is the way to do it.

Why Should I Embed Video in My Emails?

You might be cringing at the thought of creating a video to send to a potential client. But listen- clients really don’t care if your hair is perfectly styled or your makeup freshly done. They care about authenticity, connection, and that you took a little time to personally connect with them. So comb your hair, brush your teeth and maybe throw a little chapstick on those lips! Haha – It can be that simple.

I know what you’re thinking…”But what in the world do I say!?!” That’s EXACTLY what I thought. I mean… you could just send your perfectly scripted email from your already made workflow, attach your pricing guide, and go about your day. But this ONE extra little step? Could be the difference between being ghosted and booking that DREAM client.

How to Start Embedding Video in Your Follow-Up Emails

Feel totally lost on what to say and how to do this whole video embedding thing? I’ve got you! Grab your FREE Guide to Standing out With Personalized Video! This Guide will teach you my quick formula for creating a fun and personal video (without the cringe). Not only that, I’ll explain exactly how I embed these videos directly into my follow-up emails.

Adding a personalized video to your process may seem awkward at first, but I promise, the more you do it, the more it will become second nature to you and it will be a fun way to say hello, introduce yourself and start booking more clients than ever!

Need a little extra help booking DREAM Photography Clients?

As a photographer for over 9 years, I’ve learned a lot about technique, marketing, and the ins and outs of running a successful photography business. I learned my lessons the HARD way, which is why I love helping YOU avoid the mistakes I made when I first started out! I now offer 1:1 mentoring sessions to help new photogs like you get their businesses off the ground, improve their photography, and confidently charge what they’re worth. I’d love to support you to reach the next level in your business!

Hallie Fry | Kansas City Wedding Photographer